In today's online advertising industry, Google holds a dominant position. It leads all search engines and is believed to account for more than 75% of U.S. online search market share. And yet, it claims just over 90% of paid search traffic generated by mobile devices, making it the most popular site on the planet. This is why so many businesses in so many industries utilize its ad management software, Google AdWords, to sell online. Read more on pay-per-click advertising.
While Google's domination of search engine marketing is not news, you may be curious as to how you can make the most of your investment in Google AdWords. This article will give you some insight into how you can use this powerful online advertising tool to boost your revenue and maximize your ROI.
There are two main ways that Google AdWords can benefit you - both monetarily and with increased sales. First, you can choose to bid on the keywords that you think will bring you the best sales. Second, you can choose to directly display your ad on a Google search engine result page. Either of these methods will give you a better return on your investment than simply placing your ads on Google's own search results pages.
When you start your Google Ads management, be sure to place both bidding and display campaigns in the same campaign. You can't put a bid on the same keyword twice. Instead, place all your ads in one campaign. If you decide to place both bidding and display ads in one campaign, be sure that you have at least 5 relevant ads. Place these ads in the appropriate places in your Google AdWords account and make sure they are strategically placed in order to maximize both the number of clicks and conversion rates.
As part of your Google AdWords management, you may want to consider adding additional keywords to your campaign. These keywords are the ones that people might search for when they search for a product or service you offer. The more relevant keywords, the more likely it is that people will be able to find you. Once you have established a solid list of keywords that you think your customers may be searching for, make sure to periodically add new ones to your list.
You should always try to maintain your Google AdWords campaign at the highest quality level possible. Don't let Google's algorithm corrupt your keywords - keep your keywords relevant, relevant. This will help you to gain greater visibility and ensure a long and profitable stay with Google AdWords. - it's the only way to ensure your success with Google AdWords! Read more on PPC agency.
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